One of the most complex things for a new business, once they’ve got over the first few months and are needing to move forward, before starting to go backwards.  Marketing is the act of satisfying and retaining customers.  It is one of the primary components of business management and commerce.  Marketing is typically conducted by the seller, generally a retailer or manufacturer.  Products can be marketed to other businesses or directly to consumers.   The most obvious point about marketing is the need to promote of your business and for getting the recognition and attention of your sector audience across a wide ranging or specific market.  Gaining brand recognition for the long term is essential if you are not going to be floundering for ideas and sales in a few short years.  New products coming on stream may take a chunk out of your own small enterprise until your brand name is known, recognised and trusted for the excellence you try to offer.  Few people buy an unknown product.   The increased visibility of your products or services, making them known to a larger audience.  Gaining that customer loyalty is worth every penny invested in the best marketing strategies.