These days when a new start up business needs to make itself known, they use social media and there are many formats and platforms out there to be running with.  In the old days – before smart phones or even laptops, a company needing to advertise its products and services would hire an advertising agency and also a publicity agent too if they needed huge national and world wide exposure.   There are still massive advertising companies with executives earning astronomical salaries, the results of their work saturate our lives from morning until night.  Everywhere we look, on tv, in magazines and periodicals; at the cinema; on bus stops and huge great hoardings along the road side.  There is no escaping the efforts of the big advertising companies.  These contracts cost the advertising company absolutely enormous sums of money and form a seriously huge ratio of the company turnover.

For the small business and one man band operation however, this is not an option.  So social media comes in here – but taking training on how best to utilise this powerful tool will make success come quicker.   A newbie can learn what social media marketing actually is and what benefits it offers;  how to build an effective social media marketing scheme and know how to carry it out;  it highlights the top handful of social media marketing platforms – and importantly, the best ways to use them for maximum effect.   Success is waiting in the wings!