Marketing is a very definite area that needs training and insight.  A successful businessman who wants to thrust ahead and become a business mogul will need to develop a very robust marketing and sales plan.  Outlining the target audience and identifying every marketing channel are essential tactics.  Building a strong brand is obvious but not always at the forefront of the newbie’s thinking.  Create a really memorable and eye catching name and logo – this needs to be unified and copied through to all social media and website activity.  Many folk don’t realise the need for unity and cohesion.  Keeping the same design with strongly selected colours to identify the brand is esential.  When using social media, you are promoting and publicising your business so it must be fit for purpose and you must be able to fulfil any promises or undertakings listed in your blurb.   It is easy to grab the headlines when times are good but if you make an error, or underestimate costings or similar, it must be dealt with quietly and quickly to total and amicable resolution.