There are many things to be done before one can market a business – and usually that business is going to be small at the beginning.  The right method of marketing will ensure that growth is regular and sustained.  There are things to be outlined to help such as identifying your proposition value, audience and desired goals.  Start by giving your potential buyers a genuine reason for purchasing anythng from you.  Highlight the benefits of your offer compared to others they may be considering.  As you outline your unique proposition, gather in all feedback swiftly   By turning this feedback into a form of content, making it into case studies and testimonials for your website.  Words from the horses mouth as they say.  In this dog eat dog world of business, a high ratio of potential buyers expect a sales representative to develop and offer solutions and not just pitch products at them.

By defining your audience you will analyse the make up of your audience.  How old are they, how much ready cash do they have, where do they live.  How does your product meet their needs and expectations.   Once you know what your audience pitch should be you can tailor your marketing to suit.