Most newbie ‘business’ start ups turn to social media for that initial leg up, to get them known amongst a certain set of customers.  All the major players in the world of social media platforms are ‘leveraged’ to create and share content – and only the most engaging and positive aspects of the product will succeed.   This content is intended to catch the eye of potential customers  by building in brand awareness that should, if operated efffectively, draw attention to your particular product or service.   The goal is to engage with even more potential customers even though they may not at first be natural customers – it’s the availability for them to see what’s on offer and the eye catching nature of the promotion that will draw in others.    There are many other aspects of using social media for business that can be considered here;  for example, there is such a thing as target audience identification . . .  this involves getting to know yours and understand the ideal client demographic so you can tailor your content and select the most appropriate platforms.   Content creation that resonates with your audience and seriously benefits your brand by showcasing it takes time.  You have to develop much better quality and varied content than your competitors in the field.  this is critical to keep them engaged.